THE STATUS QUO
MAKES A BORING DRINK.
Arta Tequila had the product – authentically hand-crafted, single state tequila– but the brand was in need of a wake up call. We narrowed in on the idea of “refined rebellion” and then developed a tone, attitude and graphic approach that would stand out in the premium market.
Work created while working at Griffin Archer agency.
My Contributions: Copywriting | Content Creation | Community Management