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The Wildcat Sanctuary (TWS) is a 501c3 non-profit, no-kill rescue facility located in Sandstone, MN.  TWS provides a natural sanctuary to wild cats in need and inspires change to end the captive wildlife crisis.  TWS is funded solely on private donations.  The Sanctuary is a rescue organization and not open to the public.  Combining natural and spacious habitats with a life free of exhibition, TWS allows all residents to live wild at heart.

With a passionate following on Facebook, expanding onto Instagram would provide a new way to tap into an audience that could increase awareness and help further the mission of ending the captive wildcat crisis.

 
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WHAT I DID:

Copywriter | Social Strategist | Community Manager

  • Developed content strategy for Instagram.

  • Researched behavioral trends and patterns to strategically craft content.

  • Developed journalistic copy and content to inform, educate and inspire action.

  • Built Instagram page from the ground-up.

  • Day-to-day creative concept generation.

  • Social media copywriting.

  • Content writing.

  • Strategizing of content posting cadence and content.

  • Posting and community management of Instagram account.

  • Conflict resolution and public relations escalation management.

  • Researching industry news, reporting insights to internal team and optimizing strategy.

  • Organically reached 15k followers in 15 months, exceeding projected goal by 30%.

 
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