The Wildcat Sanctuary (TWS) is a 501c3 non-profit, no-kill rescue facility located in Sandstone, MN. TWS provides a natural sanctuary to wild cats in need and inspires change to end the captive wildlife crisis. TWS is funded solely on private donations. The Sanctuary is a rescue organization and not open to the public. Combining natural and spacious habitats with a life free of exhibition, TWS allows all residents to live wild at heart.
With a passionate following on Facebook, expanding onto Instagram would provide a new way to tap into an audience that could increase awareness and help further the mission of ending the captive wildcat crisis.
WHAT I DID:
Copywriter | Social Strategist | Community Manager
Developed content strategy for Instagram.
Researched behavioral trends and patterns to strategically craft content.
Developed journalistic copy and content to inform, educate and inspire action.
Built Instagram page from the ground-up.
Day-to-day creative concept generation.
Social media copywriting.
Strategizing of content posting cadence and content.
Posting and community management of Instagram account.
Conflict resolution and public relations escalation management.
Researching industry news, reporting insights to internal team and optimizing strategy.
Organically reached 15k followers in 15 months, exceeding projected goal by 30%.