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Some things are just better–the hearty nutrition of steel cut oats, the purity of organic oats, the realness of fruits, nuts and seeds. The Better Oats campaign is built on the idea of “A Cut Above” which reflects the product, packaging, photography and our target’s “living well” mindset.
Why settle for ordinary when you can go extraordinary?

Better Oats: Headliner
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Better Oats: Welcome
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Better Oats: Welcome
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Better Oats: Photo Gallery


Work created while working at Griffin Archer agency.

My Contributions: Copywriting | Brand Strategy | Digital Content and Community Management

Better Oats: Headliner
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