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We partnered with HGTV to increase the national awareness of Luminara candles. Through a series of commercials, how-to videos and shareable online content we seamlessly integrated the Luminara brand into our viewers favorite programing.

My Contributions: Copywriting | Digital Content Strategy | Social Community Management

 

INTRODUCING A CELEBRITY BRAND AMBASSADOR

Our design star, Genevieve Gorder, brought more than a decade of popularity and trust in the decor space to our fully integrated campaign. Her personality and aesthetic were a perfect fit for the brand: approachable, sophisticated, inspiring.

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AGENCY CREDIT

Work created while working at Griffin Archer agency.