We partnered with HGTV to increase the national awareness of Luminara candles. Through a series of commercials, how-to videos and shareable online content we seamlessly integrated the Luminara brand into our viewers favorite programing.
My Contributions: Copywriting | Digital Content Strategy | Social Community Management
INTRODUCING A CELEBRITY BRAND AMBASSADOR
Our design star, Genevieve Gorder, brought more than a decade of popularity and trust in the decor space to our fully integrated campaign. Her personality and aesthetic were a perfect fit for the brand: approachable, sophisticated, inspiring.
Work created while working at Griffin Archer agency.